A three-part advertising campaign for Burt’s Bees designed to translate the brand’s natural, approachable identity across multiple media platforms.
Problem
The challenge was to create a cohesive campaign that could adapt across multiple formats while maintaining a consistent brand voice. The visuals needed to feel authentic and aligned with Burt’s Bees’ natural identity, while still standing out in a crowded advertising space.
Solution
Using my own photography as the foundation, I developed a unified visual system that carried across all three ads. Each piece built on the same concept while adapting to different formats, ensuring consistency without repetition. I also experimented with AI as a creative tool, transforming my original images into a comic strip style to introduce storytelling and a playful, distinctive visual element.
Outcome
The final campaign successfully balances authenticity with creativity, combining hands-on photography with emerging technology. This approach allowed me to explore AI as an extension of my design process, resulting in a cohesive and engaging series that maintains strong brand alignment while introducing a fresh visual perspective.
